Your HVAC business is doing well, but you know it can do better. However, you’re not sure how to proceed. Radio, TV (both expensive), newspaper ads (not terribly effective anymore), or online ads. If you do use online ads, what should you do? You have a limited budget (who doesn’t) so you want to get the most return for your advertising investment. There is an answer: Banner Ads.
What Are Banner Ads?
What are Banner Ads? It’s a valid question. Banner ads are ads that appear in the high-visibility areas of a web page, i.e.: the top, sides, and bottom of a webpage where most visitors look.
Banner ads are display ads, similar to digital billboards, which is why they’re called banners. The ads are designed to drive traffic to an advertiser’s website.
The effectiveness of these ads can be tracked via click-through rates. Even if a viewer doesn’t click on the ad, they create great brand awareness and people will remember them.
They use minimal text and deliver their message via motion images, which are attention grabbers. The key is getting a potential customer’s attention, which images and animation excel at. They’re effective on both desktop and mobile devices. The limited size of the screen on a mobile device gives banner ads a distinct advantage over text ads.
How Do You Create a Banner Ad Campaign?
Good question. There are two ways you can do it. One, you can do it yourself and spend hours and hours doing research on your own, experimenting with ad placement, ad size and so on. This can get frustrating, aggravating, tedious, and use a lot of time that could be put to better use, like running your business.
Or you could hire a marketing firm to do all of that. They have the resources, experience, and staff that knows the market and how to get the best results.
What They Know That You Don’t
- They know what works and what doesn’t
- They know how to place your ads on web pages for maximum visibility
- How the design of the ads affects customer response
- How to design the ads with the optimum mix of text, images and animation
- What colors will catch a potential customer’s eye so they will stop and view the ad
How Can Banner Ads Help Me?
They can help you in a number of ways. It doesn’t matter if you’re an established business or are just starting out, a banner ad campaign can help you and your company.
Increasing customer awareness of your business is key. Even if your company is a household name in your community, there are those who may have just moved to the area and don’t know who you are and what you have to offer. A well-designed banner ad campaign can get their attention and turn them into customers.
If you’re a new business, or looking to expand your customer base, a well-designed banner ad campaign will get your name in front of thousands of potential customers. It will also raise your company’s profile in the community and get people talking.
Get Leads That Will Convert to Customers
How often have you wondered how to get customer leads that will become customers? Every business owner, no matter what business they’re in, has the same question.
A well-designed and executed banner ad campaign can do that. A properly targeted banner ad campaign will reach the customer demographic that is looking for the goods or services you offer. This means ZERO ad dollars waste!
For HVAC companies, this is crucial. Getting the attention of potential customers who need system maintenance, a new HVAC system, or other HVAC services or products will help convert clicks to customers.
The alternative is buying lists of leads from lead brokers that may or may not be the right demographic or even in the right location for your business. What good’s a potential lead that’s two states or even two time zones away? Not much.
But I Don’t Know Much About Advertising
Most people don’t. But that’s okay. You don’t need to be Don Draper (the advertising whiz from the TV series Mad Men) to have a successful ad campaign. Besides, the advertising landscape has changed dramatically since the 1960s, when the series took place. Don and his associates probably wouldn’t recognize the digital advertising landscape.
What you do need is a marketing agency that knows your industry that will work with you and educate you about how digital advertising works.
You know your business and your marketing firm knows theirs. Together, you and they can create and execute an effective digital banner ad campaign that will reach the customers you’re looking for which will translate to more sales and a bigger bottom line.
Keeping Track of Your Campaign
Okay, you’ve decided to work with an agency to design and run your ad campaign. But how do you keep track of things? Your agency will do that for you. They’ll keep track of clicks, impressions and so on. They’ll use this information to refine your campaign so it reaches the customer base you’re looking for so you can concentrate on running your business and take care of your customers.
Ready to Get Started?
Are you ready to start your banner advertising campaign to raise your company’s profile, get your name in front of thousands of potential customers, boost your bottom line, and let them know about the goods and/or services you offer? The experienced and friendly staff at Bedrock Markets is ready to help you do just that. Their marketing staff will work with you to custom tailor a campaign that will help your business grow. To get started, click here: Bedrock Digital Banner Marketing