Top 7 Reasons
You Should Use
DIRECT MAIL
70% of consumers prefer
traditional mail for
unsolicited offers.
Target Your Audience
You can choose your exact demographic and geographic of those that will respond to you. You will have ZERO Waste, because you can target buyers and forget the rest.
Something Solid
Direct mail has a physical item that people can hold, turn over, and view at their leisure. It’s not going to go away as soon as they click away.
Mailbox Moment
Studies show that consumers want to know what’s in their mailbox, and get satisfaction by picking up their mail.
It’s Theater In Print
You have a sufficiently large canvas for telling people a complex story.
Shelf Life
A direct mail piece can hang around on the counter, refrigerator, or coffee table for weeks or months. Your prospect can and will look at it over and over again. Many advertisers report that customers call long after the initial mailing.
Non-Competitive Bid Advertising
If you’re in Pay Per Click advertising, you know that the rates fluctuate based on competitive bidding based on eyeballs on the web. Direct Mail allows you to get to your prime prospects, without having the price fluctuate on you every nanosecond.
Pairing Direct Mail With Digital Ads
Mirroring and combining a campaign with Direct Mail and digital formats can boost recognition and response by 2- 3 times.