Nearly three decades marketing the Home Services Space.Nothing else.
The national agencies run volume. The manufacturer shops play the channel. We are a team in Chico, California that has spent more than twenty-five years learning this industry.
Who we are
Bedrock Markets started serving the HVAC industry in 1999. Since that time, we expanded to better serve all home services contractors. In that time we have helped a lot of contractors grow, and several of them all the way to a successful exit. We are not a general marketing agency that happens to take home services clients. Home services is our core business, and it is the reason we already know your seasons, your co-op money, your turnover cycle, and what a good week on the board looks like.
Who we serve
Established home services companies across the lower 48. Multi-truck operations with a name people in town already know, residential weighted, run by an owner who wants the whole service area instead of a slice of it. Commercial work runs on the same playbook.
1999 to now
1999
Bedrock Markets opens in Chico, California, marketing for HVAC contractors.
2000s
Direct mail and print become the backbone, with our own press and drop tracking.
2010s
Local search and digital join the mix as homeowners change how they look for help.
Today
ScaleEngine ties every channel back to revenue, and answer engine work puts clients inside AI answers.
Who we work with day to day
The owner-operator makes the call and we work with you directly. Your office manager or marketing manager is the second voice in the room and we keep them in the loop, but we do not hide behind them and we do not hand you a ticket queue.
The team
Russ Thayne
Chief Executive Officer
Beth Pelandini
President
Renee Flask
VP of Content
Don Campbell
Senior Creative Lead
Queen Flauta
Management Coordinator
Mike Welge
Data and Production Manager
Raj Singh
Website Coordinator
Laura Thayne
Accounting II
What we value
Top drawer service
The best work, every time. No shortcuts and no filler.
Trust
We do what we said we would do, and we own it out loud when something is off.
Creative
Work built to stand out in your market, not pulled off a template shelf.
Loyal
We take care of our clients. Some of them have been with us over a decade.
Come see what we would do with your market.
2540 Zanella Way, Suite 20, Chico CA 95928. 530-345-3280.
Questions about us
Where are you based, and do you work outside California?
We are a team out of Chico, California, and we work with home services companies across the lower 48.
Do you work with trades other than HVAC?
Yes. We have many clients in other trades of the home services industry: plumbing, electrical, septic, roofing, outdoor cleaning, pools, and many other home services clients. The home services space is our focus and it is what our programs on this site are built around.
Who will I actually be working with?
A real person on our team who knows your market and your account. Not a ticket queue, and not a different name every quarter.