The term 4/1 refers to the use of our four color printing process: cyan, magenta, yellow and black on the front of the design and only black ink on the back. The 4/4 printing is four color process on both the front and back of the design.
If your document prints to the edge of the finished size, we will need an additional 1/8” bleed. For example, a postcard file with a trim size of 4×6 will actually be designed as 4.125×6.125.
Specifically, the ‘bleed’ refers to printing that goes beyond the edge of the sheet before trimming. It’s also the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colors can extend into the bleed area. Crop Marks:
This is where the final edge is cut during production. Safety Area:
The safety margin guarantees images or text won’t be cut away due to printing or trimming errors.
Dots per inch.
The rule of thumb here is “bigger is ALWAYS better.” With graphic design, images can always be downsized, but images will inevitably lose quality when you try to make them bigger than its original size.
Yes. We will take your design and modify it, as needed, for printing. Nothing will be printed unless you approve of the modifications we make. Usually the modifications are simply adding crop marks and bleeds.
For optimal printing we would like to get your original source file (“.ai”, “.ind”, “.psd”). If you do not have that the next preferred format would be a vector file (“.eps”) and then a “.pdf” file. If you don’t have any of these then you could send us a high resolution “.jpg” or “.png” but we will be very limited on what we can modify and the printing will not be as crisp.
Design time will depend on the type of piece being design and the current workload in the design department. Most designs will take less than 24 hours but more complicated projects will take longer. If you need something designed ASAP, contact your Account Manager for RUSH options.
Absolutely. The basic lists can be filtered by a number of different demographics (age, gender, income, etc.). Specialty lists can be even more detailed and more in depth. Contact your Account Manager for details.
We will never promise you minimum response rate and anybody that does is lying to you. Response rates vary by industry, size of piece, location of mailing, density of mailing lists, and many other variables. We are more than happy to provide you with recent results from other clients but we will never promise you an “expected” response rate.
Every Door Direct Mail® (EDDM®) is a program the USPS created to make direct mail more affordable, especially for smaller businesses. There are pros and cons for using the EDDM® program. One pro is cheaper costs. One con is there is no mailing list so you cannot be as targeted as a traditional mailing. Contact your Account Manager if you would like more information regarding EDDM® mailings.
Delivery times will vary depending on the type of piece being mailed, list saturation, and time of year. Bedrock will do its best to ensure your mail delivers on the day(s) you request. Bedrock cannot control the USPS and sometimes, there are unforeseen circumstances that will delay your mailing.