Tools & Information

Campaign calculator & fun facts to help you create the best
marketing strategy possible! We can help. Let’s work together.

What is ROI?

Very simply, ROI means Return on Investment.Let’s say you shell out $1 to invest in a marketing campaign – you want to know if you’ll profit a return that dollar, and hopefully a lot more than the original $1 you invested, right? It’s usually stated as a percentage. For example, you put out a dollar, and you get back 2 dollars – that would be 100% return or 100% ROI on your investment. (And obviously, you want your initial dollar back


How do I know if this campaign is working?

Many of our clients ask us how they know if a particular campaign is working. It’s simple really. Are you making money from this campaign? When you shell out a dollar are you getting 2-3 or more back? Especially after sales costs, machine costs, overhead, and the cost of the campaign? Are you winning or not doing so well?

That’s why we have designed a calculator that can let you know EXACTLY what your costs, assumptions, and return on investment (ROI) will be for any given campaign.

It’s simple – just fill out your numbers in each shaded box, and you’ll have a good estimate of what your return on investment will be.

If your ROI numbers aren’t adding up the way you would like, Bedrock marketing experts are on hand to help you make it work!

If you need more help or have additional questions, please don’t hesitate to call. We will walk you through your potential ROI and what kind of campaign would best suit your needs.

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Please do not use any punctuation - it will cause the calculations to fail

Pieces to Mail Calculator



Profit - Value Calculator

Less Overhead Dollars $

Return on Investment Calculator


The Resurgence of Direct Mail.

  • 98% of consumers bring in their mail the day it's delivered.

    Check everyday (98%)   Don’t check (2%)

  • 85% of consumers sort and read their mail on a daily basis.

    Consumers (85%)  Consumers (15%)

  • At least 56% of all direct mail is read.

    Read (56%)   Unread (44%)