If you have a great product or service you want to sell, you need to reach potential consumers to let them know how and where they can get it. If people don’t know you have what they want/need, they can’t purchase it, and that’s not good for maintaining a successful business. You need to market your product or services. The best way to do that is through multi-targeted marketing.
Targeted marketing efforts can be highly beneficial for businesses. By carefully targeting your audience, you can ensure that your marketing message reaches the right people. Additionally, it can help you to save money and ensure that your advertising dollars are spent in the most effective way possible by avoiding wasted advertising spending.
Targeted marketing can also help you measure your marketing campaign’s results more effectively.
Let’s look at it like this: You could have a beautiful website or landing page with perfect SEO optimization but little to no customer engagement.
Conceptual hand writing showing Cross Channel Marketing. Business photo text Engaging with customer across every digital channel
Why?
- Potential customers aren’t seeing your ads, or the ads are missing their targeted
- Your landing pages may be confusing and disengaging, making customers not want to stick around and try to figure it out.
- You’re unaware or not keeping track of how well your ads are Without any statistical data, you’ll have no idea if they’re effective or not. Figuring out which marketing tactic brought in sales is vital.
Here are a few tactics you can do:
Targeted Homeowner List – You can target potential customers that are most likely to buy what you’re selling by using the zip code and profiles from your customer list. After you’ve compiled a list, you can mail out personalized ads and postcards.
Online Ad Campaigns – Most people like the ease of ordering products and services online. You can target your specific demographic with banner ads, social media platforms, and email. With a physical address, you can send similar advertisements that you’ve sent through email and social media.
Easy To Navigate Landing Page – With a solid landing page that’s engaging, eye-catching, and easy to navigate, you’ll be able to gain customers’ attention and potentially new revenue.
Sharing to social media and sending ads through email, banner ads, and online ads are helpful marketing tools. Still, one tool that’s proven to be one of the most effective marketing strategies is direct mail campaigns.
Direct Mail Campaigns
Target marketing through direct mail campaigns accounts for approximately 39% of first-time customers. People enjoy getting mail from companies with personalized messaging that uses their names. Aside from first-time customers, mail campaigns also create brand loyalty.
When it comes to marketing, mail campaigns can be a great way to reach your target audience. However, there are a few things you need to keep in mind in order to make your campaign effective:
- You need to have a clear and concise message that you want to
- You need to make sure your list of recipients is accurate and up-to-date.
- You need to ensure that your mailers are properly designed and eye-catching.
By following these tips, you can create an effective mail campaign that will help you reach your marketing goals.
The United States Postal Service (USPS), more commonly known as the post office, states that 53% of Americans read every piece of mail they receive, and at least 21% scan them. Direct mail recipients see your company’s marketing message more than any other medium, and that’s more potential business for you because most companies only offer digital marketing campaigns.
An advantage of direct mail campaigns is that you can use them in tandem with online ads.
Direct mail can be an effective way to reach a target audience, and it can also be a cost-effective way to reach a large number of people. When planning a direct mail campaign, it is crucial to consider the following factors:
- Who is your target audience?
- What type of materials do you want to send?
- How often do you want to send them?
- What is your budget?
Considering these factors, you can develop a direct mail campaign tailored to your specific needs and goals.
Let Bedrock Markets help you create a solid marketing campaign with our Rockin’ Response Mail program.
With Rockin’ Response Mail, you’ll have a better response rate. As stated earlier, direct mail accounts for 39% of first-time clients. There’s also less competition because most companies don’t realize how valuable direct mail campaigns are and keep their campaigns completely digital, and miss out on potential sales. Since direct mail is physically tangible, it lies on a table, a counter, and on the fridge and is looked at frequently. This creates an emotional connection between you and your potential customer.
Don’t hesitate. Get those sales today!
Don’t Delay Contact Bedrock Markets Today
Increase your response rate three-fold and Give Bedrock Markets a call at 530.345.3280 to get your business Rockin‘!