Benefits and Advantages of Direct Mail Advertising  In the age of modern technology, some may have thought that direct mail advertising to be a fading trend. Who gets “snail mail” anymore? You may be surprised to know it’s a popular marketing tactic and a top leader in response rates.  Direct mail is more like a person-to-person conversation between your brand …

What do most people want when searching the internet for products or services you sell? You guessed it! They want interesting, engaging, and informative content that answers all their questions in an easy-to-understand format. Right now, you’re probably using all the tools in the marketing toolbox. Unfortunately, that’s what everyone else is doing, too. How about we take your marketing …

We all (well, most of us) have taken a basic geometry class at some point in our lives. We all know about finding the area of a circle, square, etc. With a circle, you find the radius, square it, and multiply it times 3.14 (Pi). Wouldn’t it be nice to find a radius and not need to go through all …

Having trouble with caller hang-ups? It can be a problem, and you might not be sure what you can do about it. Bedrock Markets has the answer. It’s called “Messaging On Hold” and will help solve your customer hang-up problem. Did you know that 97% of callers hang up after being on hold for 10 minutes. We’ve all been there. …

If you have a great product or service you want to sell, you need to reach potential consumers to let them know how and where they can get it. If people don’t know you have what they want/need, they can’t purchase it, and that’s not good for maintaining a successful business. You need to market your product or services. The …

Your HVAC business is doing well, but you know it can do better. However, you’re not sure how to proceed. Radio, TV (both expensive), newspaper ads (not terribly effective anymore), or online ads. If you do use online ads, what should you do? You have a limited budget (who doesn’t) so you want to get the most return for your …

Keep Your Low Hanging Fruit  It’s a new year and things are a bit unsettled, to say the least. Between supply chain issues (still), inflation, crazy weather, and world events, it can be hard to concentrate on your business. Take a deep breath, hold it and count to ten, and slowly exhale. Now pick up your coffee and take a …

Blog writing can be a very time-consuming task, and it’s something that many business owners don’t have the time or energy to do on their own. However, having a blog for your website is incredibly important for SEO and providing fresh, informative content to your readers. Did you know a blog can transform your website and help you reach more …

There are many marketing options you can follow when you’re trying to reach potential customers, but one of the best ways is direct mail with marketing postcards. Marketing postcards are an excellent way to promote your business product to potential customers. They’re a cost-effective marketing tool that can reach a targeted audience with minimal effort. Creating the perfect postcard can …

The HVAC industry is a competitive and ever-evolving market. With the invention of digitalmarketing, businesses need to stay ahead of the game to increase their sales and gain an edge. Not all small business owners know how to market themselves effectively, which can negatively impact their business.Here are a few challenges you may encounter when it comes to marketing your …