What it All Boils Down To
We’ve got your results from the Direct Mail Survey. And for those of you in the industry, This was no Surprise at all…
We analyzed each response and found the most successful companies said that they direct mailed:
1. A minimum of 4 times per year.
2. A majority of them said Postcards and Letters give them the BEST results.
3. A majority of them said Money Mailer/ Val-Pak give them the WORST results.
4. Of those who said direct mail did not work for them, they mailed less than twice a year.
5. Those that mailed 1-2 times a year have had little to no success
Those that mailed 3-4 times a year have had some success
Those that mailed more than 7 times a year have had the most success
So the results indicate that to be successful at Direct Mail, you need to:
1. Consistently Mail – at least 5 to 7 or more times per year
2. Use Postcards and Letters
But the Offer, the Copy, and the Direct Mail Piece itself HAS to be good. It HAS to elicit a DIRECT RESPONSE !
For more information on What to Put in your Direct Mail Piece – entitled “It’s What You Say” see our Blog at: http://thebedrock.com/it’s-what-you-say/
And Here’s the Whole Enchilada:
For those of you hungry for numbers, here’s the data we collected.
