Fires, Floods, Earthquakes, Tornadoes, Hurricanes, and Snow Storms.

These are some of the disaster situations we think about and prepare for…. But what about marketing disasters? What about when the phone doesn’t ring? Or when no one is setting appointments?

You plan for other emergencies, so why not plan for Marketing Emergencies?

When you think about it, it’s a lot like any other emergency. You know the type of things that could go wrong, and since you know what could go wrong, you should be able to anticipate how to compensate for it… Right?

We’d all like to think so…

Let’s look at a couple of Causes and their Effects to see what we could plan for.

Cause: The Economy is Dog Slow.

Effect: People don’t have a lot of money and they will most likely repair their equipment.

Plan: Structure an offer around repairing their equipment – and that’ll at least get you in the door. You’ll have a much better chance of pitching new equipment (if needed) when you’re able to meet people and get a look at their equipment.

Cause: The Weather isn’t Cooperating.

Effect: You have offers out there. But the timing isn’t “just right.” It’s Too Hot to push furnaces. Or it’s Too Cold to push A/C. What do you do?…

Plan: Gear up campaigns that can go out at a moments notice. With weather that changes so quickly, you’ve got to be able to turn on a dime.

Make up an offer, and keep it in your warehouse for the season you are NOT in. Because let’s face it, when the weather IS cooperating, you just have to be the first people think of.

Wait… and when the weather ISN’T Cooperating… you STILL have to be the first people think of.

Either way, you need to get your act together, and keep it together. Be prepared for Marketing Emergencies and you’ll survive the toughest storms that blow your way.

For more information on how to plan for Marketing Emergencies and what to say or do –
Call Bedrock Markets at:
1-888-363-3377